Search Engine Optimization (SEO)

Dynamic SEO & Marketing specialist with 10+ years of experience driving growth through SEO, CRO, AI-powered marketing automation, and lead conversion systems. Skilled in optimising websites for AI Overviews (SGE), building GEO SEO frameworks, and integrating SEO traffic into automated CRM pipelines supported by AI chatbots, call agents, and multi-channel nurture flows. Proven success across property, SaaS, hospitality, retail, and e-commerce.On-Page SEO


• Advanced keyword research & semantic clustering
• Titles, meta descriptions, H1–H6 optimisation
• Internal linking frameworks
• Image SEO (alt tags, WebP)
• Schema markup (FAQ, Article, Local, Product, Review)

Off-Page SEO
• Authority link-building via PR & partnerships
• Competitor backlink audits
• Local citation building & review SEO

Technical SEO
• Crawl budget optimisation
• Core Web Vitals (LCP, CLS, INP)
• Mobile-first SEO
• Redirects & indexation fixes
• Hosting/server optimisation (LiteSpeed, WP Rocket, CDN)

Content SEO
• TOFU/MOFU/BOFU content frameworks
• Long-form, FAQ-rich strategies
• TL;DR summaries, structured CTAs
• Topical authority silos for E-E-A-T

Local & GEO SEO
• GBP optimisation
• City/area landing pages (e.g., Guaranteed Rent Bradford)
• Internal linking by location
• Local schema + review optimisation

AI SEO
• Optimised for Google AI Overviews (SGE)
• Conversational FAQ optimisation
• AI-ready content surfaced in ChatGPT & Copilot
• Voice & entity-based optimisation

International SEO
• Hreflang, geo-targeting
• Multi-domain vs sub-folder strategies
• Content localisation & duplication fixes

E-Commerce SEO
• Shopify, WooCommerce optimisation
• Product/category SEO & navigation fixes
• PDP conversion optimisation
• Product schema for rich results

Video & Multimedia SEO
• YouTube SEO (titles, tags, transcripts)
• Video ranking in SERPs
• Video embedding for dwell time
• Visual/image SEO

Conversion SEO & CRO
• Exit-intent popups, chatbots, lead forms
• Bounce rate reduction
• Landing page optimisation
• Funnel & CTA testing

Marketing Automation & AI
• Lead capture → CRM workflows
• Multi-channel nurture flows (SMS, Email, WhatsApp)
• AI auto-replies with knowledge base
• AI call agents + missed call text-back
• SEO-driven traffic → sales pipeline automation
Analytics & Reporting
• GA4 funnels & events
• GSC performance tracking
• Heatmaps/session recordings (Hotjar, Clarity)
• Custom dashboards (SEO + CRO + PPC)

Tools
Screaming Frog · GA4 · GSC · Ahrefs · SEMrush · Rank Math · Yoast · GTmetrix · PageSpeed Insights · Hotjar · Clarity · Make · n8n

Web & Technical
• WordPress SEO specialist
• HTML/CSS/JS for on-page fixes
• Hosting/server SEO optimisation